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Client building a new equity firm came to me with the request of creating a new brand identity centered around the name Platinum. They wanted something professional yet modern. I chose a small caps serif font to keep the professional feel, but select a slab serif to give it an updated appeal. I crafted the brand around rich blue hues and orange accents that were followed through on all the print collateral.

business card - back              business card - front


 

print-collateral