Responsible for conceiving and conducting user research, interviews and surveys, creating and documenting requirements, and translating these into persona development, user stories, sitemaps, wireframes, and prototypes. Making strategic design and user-experience decisions related to core, and new, functions and features, to increase user acceptance and behavior. Evaluating competition for design, functionality, and market penetration and document the UX and design gaps between other companies.
Promo video, created in AfterEffects
Candidate Portal Invision